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Normal folks are changing America one act of service at a time

Normal folks gathered at an Army of Normal Folks event

Four ways to get started

Find the way that fits for you

Join the Army

Subscribe to our Soul Service newsletter.

Explore Service Models

Review service frameworks by location and scale.

Find or Start a Club Near You

Search your city and connect with folks already doing the work.

Try the 10 Level Challenge

A simple path from caring to doing.

GET STARTED

Service Models

Explore service model frameworks by location and scale.

Start where you live

Service begins where you live, with the people you see every day.

Track what you give

Track your hours and watch the real numbers of what you've given.

Share your story

Your story becomes the reason someone else decides to start.

Move forward together

Start a club, lead a project, or join one already moving forward.

One step at a time

Each step builds on the last, taking you from knowing to doing.

Just begin

The only way in is to begin.

Small gestures count

Service doesn't require a grand gesture—it starts with showing up where you are, with what you have, and letting that be enough.

Start from where you are

Service begins where you are, not where you think you should be.

Bigger than yourself

Each act of service, no matter how small, becomes part of something larger than yourself.

How to Begin Where You Are

Service starts small. Find your entry point.

Show up for your neighbors

Know the eight people closest to you and begin there.

Serve with intention and track it

Log your work through GivePulse and watch your impact grow.

Tell the story and inspire others

Share what you've learned so your journey becomes someone else's permission slip.

Don't do it alone. Join a service club!

How it works

  1. Show up at any meeting — no commitment required
  2. Meet folks who are already serving in your community
  3. Find one act of service that fits your life

Find our local service clubs in these communities today or start one in your area

  • Atlanta
  • Memphis
  • Northern Dutchess
  • Oxford
  • Ozaukee
  • Wichita

A Personal Service Journey

If you want to go further, there's a path

The 10 Level Challenge is a simple journey from caring to doing — at your own pace, in your own way.

  1. Level 1: Sign Up
  2. Level 2: Get Inspired
  3. Level 3: Know Your Neighbors
  4. Level 4: Take Action
  5. Level 5: Bring Friends
  6. Level 6: Serve Every Week
  7. Level 7: Share Content
  8. Level 8: Start Something New
  9. Level 9: Share What's Working
  10. Level 10: Tell Your Story